Tell us a bit about who you are and the people you reach
Our product is a fun new all-natural product for children. The play mat is made of natural rubber, which, unlike some foam or vinyl mats, is entirely non-toxic, made from natural materials, is biodegradable and made from a renewable resource. Inspired by the yoga mat, but much larger, it features rounded corners (it's one piece, looks like an oversize yoga mat). The target customer is a mother who prefers natural products and is weary of products that contains potentially harmful substances. She is also conscious of her impact on the environment and may favour products that are eco-friendly. She likes staying active and enjoys yoga, among other activities. This mom chooses healthy foods for her family and regularly buys organic produce. She is willing to pay a premium for products that not only meet her family’s needs, but that leave her in good conscience.
What industry do you think your business is most related to?
Games & Recreational
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