About the company:
Cruxy is a Colorado based company that will initially focus on creating high end mountain bike and road bike frame finish protection. This protection will give the rider, the piece of mind that the frame will be protected from scratches whether it happens while transporting, crashing or just plain shredding on the trails (having too much fun). Worry Less, Ride More
Our target audience are outdoor recreation and cycling enthusiasts, but at the moment the focus is mostly on mountain bikers who love the sport and are passionate about their equipment, its performance and caring of it. This audience are usually regular visitors of bike related websites such as:
This target audience most likely also enjoys other activities such as, skiing, snowboarding, surfing, rock climbing, kayaking, dirt biking, skydiving and etc.. They are often hard working athletes, all the while being laid back and placing a priority on quality of life and their outdoor passions. Work to live, Not live to work. More often than not, this audience tends to want the best equipment in terms of performance and balance cost.
We would like this logo and brand to be "cool and fresh", but at the same time solid, timeless, elegant and memorable. In terms of coolness Quicksilver (surfing) and POC (Helmet protection) are some examples. Listed below are some of the qualities (repeats also listed) that we would like the logo should convey.
SimplicityEleganceSophisticationTimelessnessQualityMemorable and easy to recognizesemi urban feel even though we focus on outdoor activities
It would be a huge bonus if this logo could also look good on a hoodie, t-shirt, hat or socks. Something that even if the company did not exist, people would buy that merchandise simply because the logo looks that good.
Logo ideas (these are all relevant examples, but there isn't a favorite, nor do we need to be like those)
C3 Bike Shop
Ippon Matsu Beer
Objects (not necessary, but optional ideas below)Design your ownSingle Chainring (outline or shadow)
Pine Trees (outline or shadow)
Perins Peak / Hogsback?(from attached photos)(outline or shadow)