Play: CLE will be a multi-attraction adventure park located in Cleveland OH. It will be the first location of the business that will grow nationally. Each location will then take on a similar moniker, for example there may be a Play: PIT in Pittsburgh and Play: CHI in Chicago and so on. So I'm looking for the logo to have 2 parts - first where the use of Play: can stand on its own as a logo and second where each location can have a specific identity that fits in with that.
Play: will be a mix of fun, adventure and fitness that appeals to a wide range of customers such as families (both adults and kids), fitness enthusiasts as well as catering to special events for corporate training, team building, birthday parties and more. Play: will feature zip lines, elevated ropes courses, obstacle courses, climbing structures, ninja warrior-like attractions along with a restaurant and bar - all indoors and under one roof.
I want to convey an image of fun and fitness. Attracting to males and females. Young and old. It should inspire strength and adventure but with an element of fun, physical activity and enjoyment.
I am open to designs that are literal to what the business will be and open to more creative outlets that will design a brand identity for which the business will be known for. It's important that it can appeal to a wide audience and project the feeling of fun and fitness.