The design should be simple and strong, yet not harsh and overly rigid. This product can really transform a room into a comfortable retreat with its natural beauty and character so we hope that the design or color scheme can somehow also reflect tranquility, comfort, and calm, but still feel modern with some clever personality thrown in as well.
However, this is not a product for a cabin in the forest, but rather to adorn upscale feature walls in homes and commercial buildings so the design should not be overly rustic or traditional. We really like the creative use of negative space which can be used with the some letters in the word or words "StakWood" or "Stak" and "Wood" or as an abstract icon as long as the word "StakWood" is also displayed prominently with the icon in the design.
If negative space is used, it should not be overly difficult to decipher and it should be intentional. We don't want negative space design elements to be there just for aesthetics, we want it to communicate something to the viewer with this feature of the design. We'd like to communicate one or both of the main features - One is unique and varied texture (multiple depths, multiple widths rather than a flat, repeating pattern wall). The other is how the pieces of wood fit or join together with our offset tongue and groove joinery regardless of how wide or thick the boards are (see the first picture uploaded)
One possible option is for two of the letters of the product name "StakWood" or each half of the product name ("Stak" and "Wood") to somehow appearing to be locked together with actual "tongue and groove" joinery similar to that used in the actual product. Another option is to somehow reflect the varying depths and widths of the product. "Stak" can be placed on top of "Wood" if necessary to accomplish the desired look. All capital letters are OK too. Either of these potential concepts would need to be elegantly done and avoid appearing too informal or like a cartoon.
Photos of the actual product are attached along with our logo information.
Please be aware that I typically provide more feedback and am more detail-oriented than most CHs and will do my best to respond quickly so that you get prompt, honest, and direct feedback. If you have any questions or concerns, please do not hesitate to contact me during the contest. We will not be extending this contest for any reason so please make sure that you get your entries in promptly.
Thank you! I can't wait to see your designs!