Change the way the world eats!
jackceadel needed a new logo design and created a contest on 99designs.
A winner was selected from 89 designs submitted by 22 freelance designers.
Some of the designers who made it happen
How jackceadel started their logo design journey
Who are you known as?
Hopper Bar
Tell us a bit about who you are and the people you reach
Our product is an energy / nutrition bar which differentiates itself from others on the market by the fact that it contains protein derived from crickets (in flour form). Its other ingredients include nuts, seeds and dried fruits. This product is targeted at active healthy consumers who are aware of what they are putting in their body, where their food comes from and it's impact on the environment. This is a brand that will be transferred to a range of other food products.
What industry do you think your business is most related to?
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Other notes
Branding Guidance:
This is a logo which needs to be able to be transferred from one product line to another. For example from energy bars to cereal to drinks. It needs to transcend the brand. It needs to be mainstream enough for one to be able to imagine Nesle (for example) purchasing the brand and using the logo pretty much unmodified. This logo is being designed with a view to raising capital amongst the most squeamish and unsqueamish investors.
Visual guidance:
One of the challenges inherent in our marketing is to overcome “the yuck factor”. At the same time the crickets are what differentiate our product from others on the market and we do not want to conceal them.
The insect needs to be represented, or at least strongly suggested, in the logo in a way which is not unappetising. Market research suggests that the aspects of the crickets that trigger peoples’ disgust are the antennae and thin legs.
We think that the word Hopper contains a lot of the characteristics of the brand and the content and we think that this could be made to pop in a way that will be arresting and will reflect the energy of the crickets and the brand.
http://www.knowyourbodybest.com/fil…e_logo.jpg
Competitors:
Direct competitors:
http://exo.co/
http://chapul.com/
Indirect competitors:
http://www.clifbar.com/
http://www.beardedbros.com
http://thunderbirdenergetica.com
http://www.bumblebar.com
http://epicbar.com/
http://boundlessnutrition.com/oatmega-bar-2
https://www.gomacro.com http://shop.theprobar.com/?gclid=CM…7AodqVYAvA
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