We are rebranding from Land & Lore Ecotours to Asheville Hiking Tours. Please see our old logo at http://www.LandAndLoreEcotours.com. We are rebranding to have a more straighforward, memorable name and to have a brighter-colored logo that is more appropriate for what the company offers. Nontheless, we still like a whimsical and vintage look for the logo! Mountains, rivers, a sun, waterfalls ....these are all good additions to the logo. We like circles in logos (such as our old logo and some of the ones picked to show the preferred style). Even though we are "Asheville Hiking Tours," we would prefer not have an image of someone hiking hard. We focus on short/informative, nature tour hikes rather than long/intense hikes! We like the layouts of the logos in the attachment, especially the "Summer Camp - Family Leisure" (middle left) logo. However, these logos are not as vintage feeling as we prefer. Also, our mountains here are not very pointed. The mountains where we are have rounded tops. This is very important - please look at pictures of the Appalachian Mountains and its trees to understand the landscape here. We are not the Rocky Mountains, with a lot of pine trees, and jagged peaks. We have large, round-topped mountains with "oak-looking" trees.
While it would be nice to have some bright color in the logo (salmon, orange, red) we want to keep the logo feeling whimsical, not gaudy. Bright accents in the logo will be great for making our brochures brightly-colored.
Also, please focus on the words "Hiking Tours" instead of, or equal to, "Asheville." People looking us up will already assume we are in Asheville.
We do like the somewhat whimsical feel of the old "Land & Lore Ecotours" logo, especially how the edges of the circle appear vintage! It would be nice if this vintage look included a brighter accent color, just an idea.