"Brains" represents the psychology/science/research side of the discipline.
"Buttons" represents the solutions/creativity/innovation side.
The logo should probably use an ampersand (&) rather than the word "and" unless you feel strongly about a particular concept.
I *think* I'd like the words to be stacked so the logo doesn't end up being too long, horizontally, but if you feel strongly about another configuration, submit it. You're the artists.
There needs to be a version of the logo that works on both a light (probably white) or dark (grey, navy blue, etc) background.
It would be nice if it had a bright accent color that can be used as a hyperlink color on the website; failing that it should be able to be used WITH a bright accent color.
EDIT: Attached a PDF of some sketches I made before deciding to leave it to pros. The fonts are all wrong and on reflection I think a website/app button is a better direction than a keyboard button, but I'd love to see someone try and expand on these ideas.