Leela is the name of a Meditation Workshop Institute to help individuals discover their true and inner self. It focuses on CORPORATE ORGANISATIONS (big companies) to help their employees transform themselves into happier people.
The essence of Leela Institute for Personal & Corporate Growth:
Life itself is not a business, it is a play. In India, this way of thinking is called "Leela". It means a cosmic play… as if God is playing. Energy overflowing, not for some purpose, just enjoying itself; just a small child playing — for what purpose? Running after butterflies, collecting colored stones on the beach, dancing under the sun, running under the trees, collecting flowers — for what purpose? Ask a child. He will look at you as if you are a fool. There is no need for purpose.
The Leela Institute helps individuals to set them self apart from their "crazy minds", which have been conditioned (by society, parents, friends, bosses, whomsoever) deep down within with a certain way of thinking: that unless something has a purpose it is useless — so everything must have a purpose. A child playing has no purpose. At the most, if the child could explain he would say, “Because I feel good. Running, I feel more alive. Collecting flowers, I enjoy, it is ecstatic.” But there is no purpose. The very act in itself is beautiful, ecstatic. To be alive is enough, there is no need for any purpose.
"Leela" is that INNER CHILD in us".
The logo should convey this message, however it should not look to childish or Kindergarten-like. It should be playful, meditative, spiritual - but also be adressing corporate organisations without scaring them away (like "Oh look - here comes some spiritual freeks"). The Logo should have the name "Leela" plus "Institute for Personal & Corporate Growth".
The Leela Institute offers workshops and sessions to individuals and corporate groups of employees to discover that "inner child" again, to find themselves and to rebalance everyones connection with life and creation. It is a B2B brand.