very patient and hard worker! would hire again for new projects
perfect, good job as always
How smohr started their logo design journey
Who are you known as?
Base Camp Bar & Grill
Tell us a bit about who you are and the people you reach
Princess Cruises Land & Sea Vacations guests traveling throughout the state of Alaska. Average age of 50, married couples. Also families traveling together – often up to 3 generations. Many opt for a Land & Sea Vacation because it is the best way to see Alaska and not necessarily due to an affinity for cruising.
Secondary Audience: Independent travelers visiting Alaska who want to see and experience Denali (the mountain).
Princess Cruises owns and operates 460-room Mt. McKinley Princess Wilderness Lodge, which is located at the south end of Denali National Park in Denali State Park. The lodge features views of Denali (the mountain). Base Camp Bar & Grill has an expansive deck which features plenty of seating and amazing views of the mountain. Base Camp adjoins the lodge’s fine dining restaurant, Mt. View Dining Room. Base Camp Bar & Grill is the new name for Grizzly Bar & Grill at Mt. McKinley Princess Wilderness Lodge. Light wood is the primary material used on the interior of this restaurant. The restaurant will have a casual lodge feel with burgers, fish and chips, sandwiches and salads on the menu. Décor will have a modern mountain-climbing theme (THINK ICE!), but will maintain the overall wilderness lodge feel of the property.
What industry do you think your business is most related to?
Travel & Hotel
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Blues: Knowledge, trust, calm and honesty.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Create a logo that identifies Base Camp Bar & Grill as a casual, comfortable restaurant at an upscale wilderness lodge. The logo should convey an atmosphere that is warm, inviting, a little rustic and a little modern.
Possible uses for the logo
• Aprons / Uniforms
• Property Map / Directories / Table Tents
• Print & Online Advertising (Alaska App, etc.)
Vector logo file in horizontal and vertical orientations, in B&W / 4c Process / Spot Color versions.
PMS colors and typefaces used in logo