I bake sourdough bread, some pastries on a local level in Denver, Colorado. My target audience is health-conscious, local, affluent, not gluten-free, and incredibly hungry for better bread.
I will be distributing wholesale to restaurants, sandwich food trucks, grocery stores and want to have a simple/sophisticated/professional logo.
Do not be constrained by a bread-related symbol (wheat grain, loaf of bread, rolling pin, etc.). I like the play on the double W's in Whit Works as a creative opportunity.
My current packaging is a clear airtight plastic that contains the loaf of bread surrounded by white deli paper, closed with an avery circular sticker. (on the sticker I use sharpie to write "Whit Works Bakery" and the type of bread)