You might notice that we have also launched a competition for the name “ThinkSpace Architecture”. We are at a cross-roads as to which name most suits our company best. We believe that this community of talented artists will provide a variety of interpretations exploring each option – seeing both names come to life in a logo concept will help us to select our final name.
IMPORTANT NOTE: We have guaranteed both contests/prizes for Imagine Architecture & ThinkSpace Architecture and invite you to participate in both.
We have included a detailed Creative Brief in PDF format that you can download. It includes specific samples of logos and details about what we like and what we don’t like. Please ensure to review this document, it’s called: 99-Designs-Logo-Brief
OVERARCHING CREATIVE DIRECTIONS:
Consider design concepts that are/have:
- Indicative of the creative design process
- Logos that look hand-sketched (are acceptable, if they have flow or organic feel without feeling ‘messy’)
- A use of flat colours
- Use transparency to create depth or shape
- Incorporate strong lines to define the concept
- A simple icon and strong wordmark that can be used effectively together or independent of one another
- A strong font that could be used as its own wordmark
- The word ‘architecture’ can be subordinate or omitted from the logo
Stay away from design concepts that are/have:
- Literal and cliché symbols, e.g. no light-bulbs, brains, houses or square boxes for buildings
- Complex and difficult to reproduce
- Script fonts
- Feminine, soft and curvy concepts
- Gradients or shadows to define the depth or shape
We don’t have a preference for capitalizing letters or italics in the name, i.e. imagine is equally acceptable.