Feel Free 2 Play is consultant company for any actor in the video games industry. But unlike other big consultant companies like Ernest & Young, Boston Consultant Group, etc. the company should be perceived more casual, yet professional, like the gaming industry itself (comparable to the culture that can be found in many start ups).
The name is a play with words, as it refers to the popular free 2 play (or free to play) model of games that can be played for free on a mobile device, on a browser or can be downloaded free of charge. Therefore, Feel Free 2 Play stands for a focus on the free 2 play (f2p) model, speak: feel [break] free 2 play.
However, the name shouldn't be perceived as limited to the free 2 play sub industry, but as a general gaming focused consultant company, therefore speak: feel free [break] 2 (to) play, as an invitation to play more games in general.