- The format should be print ready, vector-based pdf for the business cards (I may use one of your printing partners, but I may use Moo.com, and this is the format they require).
- The file size should be 1039 x 697 (300 dpi) but must also work for a web page.
- The logo must look sharp and professional both on a small printed business card and as the header on our web site.
The image/message we're trying to convey to clients is:
(1) high end, Wall Street legal expertise + (2) forward-thinking (our business model is not the traditional law firm model - again, see description section above).
I like bold, simple designs with larger rather than smaller typeface. I think the part of the logo and biz card that consists of my last name ("Tucker") could be larger than the remaining words in the logo. I'm open to some axis rotation (maybe my name is vertical while the rest is horizontal? Up to you.) No cursive or difficult to read logos or typefaces: this is almost purely a word-based logo, and will not be used for mass retail distribution, so there's not much need for a symbol (like Apple's apple or Nike's "swoosh"), although I'm open to an abstract design if it's cool and simple. Lines can be used to separate words or vertically placed material.
Simple is best. Easy to read. I want to be unique and stand out from the typical business card size, typography, and logo type.
DESIGNS I LIKE:
Some logos and designs I like can be found at the following web sites. If you find them useful as an idea of what types of stuff I like or as inspiration, great. If not, great (these are in no particular order):
http://us.moo.com/design-templates/ (Please look at Petal Power, Geometricks, Sigmund Freud, Philosophy, Anyone?, and Hemiunu for best ideas)