Our salon has a pop art theme, specifically Roy Lichtenstein style pop art. I am also inspired the cosmetic company Benefit. They are not as pop arty as I’m looking for, but I love the femininity and quirkiness of their brand. I have uploaded my current logo, which I do actually like.
I want the designers to study Roy Lichtenstein’s art and Benefit Cosmetics branding as I’m looking for a mix of those 2 portrayed in my business. I specifically like the dots, rays, and comic characters in Lichtenstein’s artwork. Lichtenstein typically worked with primary colors, but that is one thing I’m looking to have different.
New Design Brief:
What I kept from my previous brief above still applies to this new concept.
What I would like to see from the finalists that I select is a design where we replace the full bodied females with just some legs done in a pop art style. I really like the look of designs #41 and #23, but I have decided the taking off of the panties is too risqué. I will upload some pictures of leg positions that I like. The images are all of real legs, and they will need to be redone in a Lichtenstein/pinup style. They should also probably be wearing high heels. I have decided soft colors are my preference. Pinks, peaches, yellows, and teals.
I have also uploaded some images from Benefit Cosmetics whose branding I love.