masaki S needed a new logo and business card design and created a contest on 99designs.
A winner was selected from 130 designs submitted by 37 freelance designers.
Panopt
- Background
We provide digital marketing service.
Now companies are able to serve commercial info effectively by using data of user behavior on internet, interests and demograhics because ad technology has been growing up rapidly.
We would like to contribute to make information society more comfortable by scientific analysis of data and user necessity/demand and visualising information that evoke people.
- Meaning of Panopt
Panopt from the word "panopticon" that means pan(all) + opticon(see, observe) in Greek.
I wanted to express our service of seeing/analysis all data, even user demand in the word of Panopticon.
http://dictionary.reference.com/bro…panopticon
- Request of Design
I want to express "visualise (information)" in design of company logo design.
My idea of design to express "visualise" is the below.
i) Light: Lensflare(hexagon), RGB
I think that light is essential component on digital monitor.
ii) Projector
Design image: Projector itself / Light from projector
iii) Multi screen
Our area is in digital, so I think multi screen logo design can express "visualising information".
iv) other: Palette, brush
These are also tools of drawing, painting. but I feel it's kinda far from digital world…