How Doux Amour started their logo & business card journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We are a newly established specialty patisserie brand that aspires to use our creative flair to create internationally unique patisserie product lines and turn these into lifestyle food products.
Although our product is food based, we prefer not having any food related images integrated in the design as we are a changing brand and are aiming to present ourselves in more of a lifestyle retail/high end fashion retailer direction. Logo and type style clean and simple and in the direction of e.g. Witchery, Willow fashion, etc., is closer to what we would like to see.
Our target market: Comprises over 85% 18-30 year old females.
What industry do you think your business is most related to?
Art & Design
What colors do you want to see in your design?
Other color requirements
For the Logo/lettermark: We would like either Champaign foil and/or Rose Gold foil.
For the business card, please explore the following colours (including different shades).
Black: Fear, Secrecy, Formal, Luxury.
Gray: Balance, Sophistication, Neutrality, Uncommitted.
White: Purity, Healing, Perfection, Clean, Virtue.
Purple: Royalty, Wisdom, Spirituality, Imagination.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards