How Marty1957 started their landing page design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
This campaign is for a franchise of Cat.com. They are a commercial B2B retailer of heavy machinery including mining equipment, backhoes, excavators, bull dozers, etc. The target audience is mining and construction company buyers / owners.
What industry do you think your business is most related to?
What do you have in mind for the style and theme of the landing page?
This page from Harley epitomizes the layout and style we are looking for in this landing page. The primary goal of this page is to showcase a hero image of a product and then provide links at the bottom (with accompanying images) to other products and/or features of the primary product.
Please use the color palette of yellow, black and white as found at http://www.cat.com/en_US/products/n…pment.html (you do not however have to follow the placement of colors, just use those colors. For example, white doesn't necessarily need to be the background color, etc. It can be, just whatever works with your design).
This landing page will be coded into a WordPress website.
Elements to include in the landing page
Use this product as the featured product (all other images can be sourced directly from cat.com as needed. The landing page needs to have at least one CTA button but primarily is a resource page to drive traffic to secondary pages.
The winner of this contest will be asked to participate in another private contest to product at least one (possibly two) more landing page variations of the winning design.