Ash Richardson got their new landing page design by running a design contest:
content part of home page for desu
Check out Ash Richardson's Landing page design contest…
We design and build houses for consumers who have a block of land. Our clients are planning to live in their new home for at least three years, so design, choice and build quality is important to them. 50words for Our Story [part 2) in the brief below]: Founded in 1981 and serving Australia wide, we are the first in Australia to combine custom design and total freedom on finishing selections, with low sqm build rates and investment-grade build quality. Our clients are living the Australian dream: to design and build your own home, exactly the way you want it. We make it easy to get exactly what you want. With our talented team applying the latest in technology to deliver you awesome service, from the initial design brief right through to build inspections and completion. You will love the experience.
The project is to design part of our home page; not the site navigation or look and feel. But just the landing page content that appears below the existing navigation.
Elements to include in the landing page
Vertically the page needs to be divided into 5 sections: 1) warm images (e.g. 4x photos from our House Plans page), with the mission statement ("We make it easy to get exactly what you want"), but not taking up all of the page ... so you can see below it to section 2). 2) text summary (say 40-50 words) telling our story (we can provide this text), perhaps with images of people looking at house plans/designs 3) the formulae (see attached): desu = design + value + risk 4) then a beautiful visual representation of The Why, The What, and The How ... easy to read, like a convincing comparison chart when buying a luxury car. This section is the key ... and the part our sales team can use with clients. 5) text section (500 words) for SEO, similar/same to current content
We need to be able to edit all parts of the text via our CMS, so the design should keep that in mind. I recommend creating an icon for each keyword: Design Value De-Risk ... then use the icon and the keyword when creating the text table below the formulae
A$379 Bronze package
Every design category has flexible pricing for all budgets. Landing page design starts at $349.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their landing page design.
Designers across the globe delivered design magic.
Ash Richardson collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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