How tom.tom.seddon started their infographic journey
Who are you known as?
Extended Stay America
What industry do you think your business is most related to?
Travel & Hotel
Story to tell in the infographic
We want to tell the story internally of our culture and values to our team. We want to present this in an inspiring and engaging way, rather than a typical boring powerpoint or poster on the wall.
Data to include in the infographic
There is no data, but there are a number of specific elements and phrases, arranged around answering key questions. See attached Word document 'values framework briefing'.
Elements to include in the infographic
We'd like to use our brand logo -- a 'Star' -- in some way, and also feature the brand name. Attachments contain the files for these, plus Brand Guidelines and fonts.
We'd like iconography for the Values and Behaviors (see attached document for details).
Note that we make reference to the 'STAY way' -- that's a play off our company's stock market trading symbol.
We will eventually translate the winning design into Spanish and possibly other languages, so please try to stay away from graphic elements that are too closely linked to the English words.
We also added some stock images below of our associates. We wouldn't want to use photos, but putting these on so you can see how our associates typically dress, how we portray them, etc., to inform your graphic choices.