R.Gunton got their new infographic by running a design contest:
Degregulated Energy Explainer - InfoGraphic
Check out R.Gunton's Infographic contest…
Story to tell in the infographic
We would like our infographic to illustrate how electricity is generated, purchased, transmitted, and then re-sold within the context of the deregulated energy industry for the benefit of consumers as well as PowerOne.
Data to include in the infographic
Step 1: Generation - Power is generated by independently owned power plants (Nuclear, coal, wind, hydro-electric, etc.). Once generated, this electricity is offered for sale on a per Kilowatt Hour basis to wholesale customers (Utilities and Retail Energy Providers) via the exchange. Step 2: Wholesale Exchange - Once power is offered on this wholesale exchange, both major utilities & smaller REPs are given the right to purchase wholesale power at the same rate. Wholesale rates vary from $.02-$.04 per Kilowatt Hour (rates vary based on demand). Step 3: Purchase from Exchange (utility companies & competitive REPs) - Once the energy is purchased, the REP/Utility Companies allocate the purchased energy to their retail customers. The process for delivering this energy begins by selecting an appropriate regional transmission grid that serves the customer's area. Step 4: Transmission (delivery) - The regional transmission grid will carry and deliver purchased power over the lines until the energy reaches the "final mile" where local wire companies deliver the product to its end user. These regional transmission grid owners receive a flat 20% tariff from the REP or purchasing Utility. Step 5: Last Mile - Local Wires Company (arrives at local customers) - The local wire companies, which are mostly privately owned, will deliver energy to the end user. For this service they change a 10% tariff. The local wire companies are also responsible for maintaining and repairing all local transmission lines and billing for the electricity on behalf of the Utilities or Retail Energy Providers. NOTE: After all fees, taxes, and tariffs are imposed, REPs stand to net 24.4% (varied) profit from the sale of said electricity. Utility companies tend to charge 20-30% more for the same product when compared to REPs. Although larger utility companies buy power at the same rate as REPs, legacy costs from union contracts, retirement funds etc. limit their profit potential and force them to charge higher rates to customers for the same electricity.
Elements to include in the infographic
GOALS: 1) Educate on the process of the deregulated energy markets. 2) Illustrate the superior profitability of REPs when compared to Utilities. Utility companies tend to charge 20-30% more for the same product when compared to REPs. Although larger utility companies buy power at the same rate as REPs, legacy costs from union contracts, retirement funds etc. limit their profit potential and force them to charge higher rates to customers for the same electricity.
Please take note of the styling of the attached documents and our website at www.power1co.com. We need the final product to be in an editable vector format.
$599 Bronze package
Every design category has flexible pricing for all budgets. Infographic starts at $599.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their infographic.
Designers across the globe delivered design magic.
R.Gunton collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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