fitkit needed a new icon or button design and created a contest on 99designs.
A winner was selected from 67 designs submitted by 19 freelance designers.
Fitkit Apps
We make apps to help people improve health and fitness. Our product is called "Paleo Diet Pro" and provides info and recipes to teach people about the paleo diet and helps ease users into paleo eating as a lifestyle change.
Target audience is for anyone interested in the paleo diet. Demographics of our users are health and fitness enthusiasts. Typically in 25-34 age range. About 75% female, 25% male. The vast majority of our users are from north america.
I would like a new app icon designed. Current feedback on the existing app icon is that it looks a bit creepy. I am open to any creative suggestions!
This is the current app icon
https://itunes.apple.com/us/app/pal…50916?mt=8
Something friendly and communicates the paleo theme. Nothing too abstract that people won't realize what they are buying.