AL-KO got their new flash banner by running a design contest:
Nice Banner for easter competition
Check out AL-KO's Flash banner contest…
About AL-KO: AL-KO is producer of gardening tools which are developed and designed in Germany and mainly produced in Austria. The key benefit of all AL-KO tools is the quality. The products are sold among other ways via our own onlineshop (www.al-ko.com/garten) So our target group are garden owners (male and female, 30 to 60 years old) with an average to high income in Germany.
What's your vision?
What we need: We need two sets of banners to promote our easter competition. The design of those banners is identical except of the language (German and French). Please start with the German set. Aim: The banners should invite as many people as possible to take part in the competition and increase brand awareness. After the competition, we want to show them remarketing banners in order to make them buy our products. :-) Design in General: Please find attached an example of our general design as inspiration. The design is very simple and clear. The background is a simple row of lawn with shade. The foreground consists of the product itself and the key visual of our actual communications campaign. In this sign, there is always a short text in the circle which highlights the benefit of the product and the logo. The placing of the red sign is always behind the product. (please see example) Furthermore, there is a short text with further information to the product or the promotion itself, a button and the URL of the onlineshop. These elements should have a little animation. The product and the background is shown right from the beginning. The red key visual “falls” into the scene from above. Then the additional text is shown (in red and grey). At the end, the button (with a glowing effect for 2 times) and the URL are shown. Last scene of the banner is the animated logo on white background. Then the everything is repeated except of the animated logo at the end, thus all the elements (background, products, red sign, text, button, URL) are shown. Colours: White: # ffffff Red: #E30613 Grey: #4F5456 Type: Helvetica Com Condensed Content: GERMAN version: - Background: Lawn with eggs (Fotolia_79013985_XL.jpg, maybe you can adapt the mirage and the tone shading as it is in the example) - Products: 112837-JET-3000-Classic.png, 112927_GTLi18V_comfort.png, 112949-HT-18V-Li.png (or 112949-HT-18V-Li-links.png, as you prefer), Mood-7-112773-Multicutter.png - Key Visual: Text : „OSTERGEWINNSPIEL.“ - Text: 2MITMACHEN UND GARTENGERÄTE GEWINNEN*“ - Text 2: “*täglich vom 3.4.15 bis 6.4.15” (This text can be very little at the bottom, because it’s the condition of the competition) - Button: “Jetzt teilnehmen” - www.al-ko.com/garten FRENCH version: (background and products as in German version) - Key Visual: Text : „LOTERIE DE PAQUES .“ - Text: „PARTICIPEZ ET GAGNEZ DES OUTILS DE JARDIN.*“ - Text 2: “*quotidien de 3.4.15 à 6.4.15” (This text can be very little at the bottom, because it’s the condition of the competition) - Button: “Participez maintenant” - www.al-ko.com/jardin Formats: - 120 x 600 – Skyscraper - 160 x 600 - Wide Skyscraper - 200 x 200 – Small Square - 250 x 250 – Square - 300 x 250 – Inline Rectangle - 336 x 280 – Large Rectangle - 468 x 60 – Banner - 728 x 90 – Leaderboard - 300x600 - large rectangle - 320×50 - mobile leaderboard - Accepted file formats: GIF, JPG, JPEG, PNG, SWF, and we would like to have also the fla-files - Max. size: 150 KB Further specifications: - Please see further specifications in the file „overview“ If there is anything not clear, please feel free to ask.
€169 Bronze package
Every design category has flexible pricing for all budgets. Flash banner starts at $49.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their flash banner.
Designers across the globe delivered design magic.
AL-KO collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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