This is a t-shirt to promote a TV show. At the moment we have a shirt we are quite happy with. We are looking to upgrade that shirt to be a bit more stylish i.e. our shirt right now is quite beautiful but ultimately looks like a shirt promoting a product and site.
We want a shirt which, whereas clearly promoting a product and website , is also one that people all over the world would wear as they go about their day - dates, brunches, social events etc
The show and the shirts target 18-35 urban dwelling, professional African women.
I shall attach the logo below and below that images of what the shirt looks like now. I have also attached our company logo so people can get an idea of other colours and designs we like
The show is based in sub saharan Africa but is based in cosmpolitan Africa so needs to have Africa related themes - tribal designs etc - but still be "city cool"
To get an idea of how the shirt looks now check out these videos:
I have attached a screenshot of the back of the shirt below.
I have also attached some of the potential designs, the logo designer gave us for various apparel when he was designing the logo.