StopWrex got their new character or mascot by running a design contest:
Thank you for participating
Check out StopWrex's Character or mascot contest…
Community & Non-Profit
The Milt Olin Foundation’s mission is to eliminate distracted driving related fatalities and injuries. Through education, community awareness, collaboration and advocacy we are part of the solution to eradicate the distracted driving epidemic. Our primary brand message is the #StopWrex movement. Wrex is a simple-minded dinosaur that is addicted to his phone. He serves as an example of what type of driver not to be on the road. Forest fires have their own mascot, Smokey the Bear. Our goal is for Wrex to be a universal symbol against distracted driving.
What's your vision?
He's part of our campaign to end distracted driving. Wrex is a lovable dinosaur who gambles with public safety the moment he gets behind the wheel. He continually distracts with mobile apps, texts, selfies and emails. We are inviting drivers to “StopWrex” and pledge to drive safe. Do NOT reference the existing character in our materials online! :) We have this very cool character #Wrex and we want to completely change the character. Something that teens or young adults would think is really cool to wear on a shirt. We're not necessarily looking for a caricature or something cartoon-like, but something more edgy. Not like a typical dinosaur, but more abstract. Definitely more abstract. See the attached image for a direction we'd like to go. Also, the design will become an actual human costume, so possibly think of the body and the head as separate a bit.
We are a non-profit so appreciate all of your submissions to help us with our cause to end distracted driving!
$349 Bronze package
Every design category has flexible pricing for all budgets. Character or mascot starts at $349.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their character or mascot.
Designers across the globe delivered design magic.
StopWrex collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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