My artist was diligent, mindful of my needs and hit the nail on the first pass for the majority of the art. Quick and clean.
How erik vN started their character or mascot journey
Who are you known as?
Ernie's on the Lake
What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
The bar/restaurant (which is primarily a bar and concert/party venue on the lake) is called ‘Ernie’s on the Lake’ — very much a lake-party vibe, casual, live music, a big party (potential to be CRAZY parties), and ‘lake’ food (which is basically bar food - burgers, tacos, etc), beach volleyball, outdoor swimsuit bar, etc. Just to give you a sense of the vibe... Our target are lake-people, spring breaker-types, party people ranging from 21 and up. Adult crowd.
What inspires you and how do you envision the design for your business?
Logo + Character Illustration
-We want a logo that includes the name “Ernie’s” in a cool/casual cursive (perhaps all in lower case, depending on how it looks). The ‘on the lake’ should be a subtitle of the logo.
-The character should be a cartoon-man (perhaps bald), middle aged, in decent shape (not overweight at all) and good-looking (this character is ‘Ernie’). Easy on the facial hair. He is a casual guy (happy/smiling) who spends his time on the lake, partying and boating.
-Popeye (the old cartoon character) is a decent reference for this character - but more modern looking, less muscular. He should also look a bit more like a pirate (subtle on the pirate aesthetic please - perhaps his clothes will look more like a pirate and also have a tattoo that is pirate-like, such as a skull/crossbones).
-As a starting point, we are imagining a graphic that has the character “Ernie” on a small island, with palm trees and perhaps a sunset behind him, with the “Ernie’s on the Lake” logo/text with it.
-We want the above to be a unified design (logo/text of Ernie’s on the Lake + character/island setting), but would ALSO like to be able to isolate just the “Ernie’s on the Lake” logo-text for use on other things — we don’t always want the entire illustration. We want both options.
-Photos of the actual bar/restaurant so you can get a feel for the lake/party vibe - big parties, concerts, etc. (disregard any branding visible in these photos of the bar)
-Popeye as a character reference (see specific notes above)
-Sunset/island graphic - this is NOT what we want, but wanted to give you an idea of what I mean above in my notes about the character (‘Ernie’) standing on a small island with beach/lake imagery. We want something much more unique and stylized than this graphic (to match the design/aesthetic of the character)