Hi, these are the vehicle details
Vehicle: Nissan NV200
Paint Job: Silver
Area to be covered: Front + Sides + Rear
Brands in question: ‘Nenek’ & ‘Anchor’
Language to be used: English (UK)
The objective of this vehicle wrap is to publicise 2 brands which has long existed on the shelves of supermarkets and smallgoods holders’ shelves.
As this is a brand in transition; having been unchanging from its initiation, I would request for a bold design to take advantage of the movable nature of the vehicle. It is my intention that the vehicle should attract undue attention to itself on the roads. The design should draw attention to 2 of the brand logos attached, as well as the company’s name and contact details.
As the primary product dealt with by the company is Peppercorns and their derivatives (ground and whole), I would like the primary theme of the wrap to address this. I would also like both white and black pepper to be addressed as both variants are equally weighted in the company’s portfolio.
2 Logos are provided and should both be displayed on the van with sufficient size to allow it be viewed upon casual notice. It would be preferable to bring the viewer’s eyes to the logos if possible.
I have also attached a sketch of the wrap so that you can see my train of thought as you read through the paragraphs below.
This is a relatively low tier brand which has a following in the wet markets of Singapore. It may have a background which is either white or yellow (please view the yellow used on the website).
Wet Market Definition: https://en.wikipedia.org/wiki/Wet_market
The logo is a silhouette of a traditional Peranakan grandmother with her walking cane. It is intended to convey the homeliness of the brand and associate it with home-cooked food.
I understand if this might not be a familiar cultural group and have attached some links here. As the art of this cultural group has not progressed after the mid 20th Century and may be hard to be reconciled with the modern world, you may choose to include such cultural references or avoid them if you wish.
Peranakan Definition: https://en.wikipedia.org/wiki/Peranakan
Peranakan cultural artwork: https://www.littlenyonyabatik.com/c…tion-batik
This is the mainstream brand which is sold in supermarkets. It always has a background which is white. The Anchor does not contain any particular significance and it is used as a trademark which has been present for the past 30 years. As such, it should convey a sense of consistency and reliability.
Graphics with this brand should be modern and forward looking as it is the mainstay product of the company.
Text should be applied on both sides of the van, with the tagline:
Special Cuts . Grinds . Signature Mix, Roast to Perfection’
Please view the graphic file attached. There is no particular font restriction for this tagline save that is must be legible against the chosen background.
Contact information must be applied to the rear and may be applied to the sides.
Winna Trading Co.
Tel: 6245 8072
This area must bear the company’s name, telephone number and website address. No font restriction is present, only that the data must be visible against the chosen background. Please take note that this van has an irregular split rear as you will see in the included graphic files.
The company name, telephone number and website address may or may not be applied to the sides of the van. Again, no font restriction is present and either some or all of the information may be included on the sides.