How danw c started their logo & brand identity pack journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We are a new architecture firm. Our design goal is to make modern buildings with elegant and traditional appointments. Modern that is warm and inviting. Our audience is a juxtaposition of business men looking for sound business/development planning for their sizable investment and families designing their high end waterfront vacation homes.
What industry do you think your business is most related to?
Other color requirements
autumn colors - deep pumpkin, terra catta / darker gray, deep green
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
"Ten10" demonstrates the how one idea can take multiple forms. Our Architecture is about balance: youth but experienced, math vs. art, durable yet soft, modern but inviting. I want an elegant balance of all, with depth and texture.
“Ten10” is also a reference to Charles and Ray Eames video “The Power of Ten”. I have always had an obsession with the scales of universe and the atom. The infinite and the infinitesimal. “Ten10” started as 10 to the 10th power or 10 log 10. Math at enormous scale or a way in which energy, sound or gravity can be described.
I attached the first two sketch ideas. Logo 1 is the obvious. With some refinement it would be adequate but nothing more. Logo 2 is unique and unexpected. I feel it will be too obscure and is missing the mark. I find there is always a third design. It is unexpectedly clear, elegant and original. That is what I am looking for.
You do not have to use all or any of the colors listed.