How michael.stoneG started their logo & brand identity pack journey
Who are you known as?
What’s your company slogan?
WeChat your wines to China
Tell us a bit about who you are and the people you reach
WeWine is a WeChat mini-program that provides information, tasting notes and eCommerce functionality for Chinese tourists visiting winery cellar doors.
It provides Chinese translations of winery history, information and tasting notes as well as the ability for Chinese tourists to purchase wines using their WeChat Pay accounts.
There are two key target audiences for this service:
1. Australian wineries who are interested in attracting and servicing the Chinese tourist market
2. Chinese tourists who are visiting Australian wineries
What industry do you think your business is most related to?
Food & Drink
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The logo needs to incorporate a number of elements or will be required in a two variants:
- The English name and slogan to be used with the wineries
- The Chinese name (澳威酒) and slogan (开启你的葡萄酒探索之旅) to be used for Chinese tourists
Note that the English name also should be included in the Chinese tourist version to reassure them we are an Australian company delivery genuine Australian wines.
The colours should include Red and Gold.
The logo should be wine related e.g. bottle or glass
The brand should communicate quality, prestige and authenticity