kerolina Urlaubsreisen: The company
kerolina Urlaubsreisen is a global provider of premium and luxury travelling focusing on high quality tourism. kerolina creates "handmade" individual and also package tours for high-income and sophisticated customers. The target group are young adults, singles, couples, families and senior citizens, primarily from urban areas in the German speaking countries, who appreciate high-quality travelling and customized service.
Mostly female customers are addressed.
kerolina customers are mainly generated through google ads and private recommendations. Online Marketing will be the most important tool for customer acquisition.
According to the motto "At the beginning is the human being", kerolina stands for unique relaxation and recreation, individual discovery and experience, first-class quality, luxury and timelessness. One of the most important corporate values is TRUST: trust through high competence, safety and transparency of a strong, solid and family-oriented brand.
... is a quality icon and the epitome of quality tourism,
... stands for unique and individual holiday services in the premium and luxury travel market and for trust,
... is a travel manufactory and memory designer,
... is up to date and a change making brand.
Logo / Corporate Design
The logo for "kerolina" is to be developed as a high-quality Word / figurative mark with a signet, but it is also conceivable a logo as a pure word mark. From striking symbolism, e.g. a globe, is foreseeable.
Areas of application: website, google ads, social media, etc., also high quality print media, e.g. magazine, postcards and others
The sub-brand "kerolina USAtouristik" will be adapted to the corporate design to be developed for the "kerolina" umbrella brand, which is specialized in individual USA car rental round trips in the premium and luxury travel segment.