Create a Cool Brand for Custom Luxury Camping - Sustainable Adventure Travel for High End Travelers

CampLuxe

We do luxury camping or "glamping" for corporate events, weddings, and family reunions. We are bringing high-end outdoor adventure and safari-style camping to people who may not get into nature often and who are accustomed to staying in high-end hotels and resorts. Our slogan is "venture beyond hotels". Each camp and experience is completely customized for that group. We are different from many other glamping providers in that our roots are not in festivals, but rather is in the adventure travel space. Our customers will sit by the fire at night and venture out for fishing, hiking, rafting, horseback riding, and other outdoor activities during the day. We believe in environmentally sustainable tourism and creating a truly local experience for our customers. Below are some descriptors and key selling points for inspiration.

Words to Describe the Experience:
- Luxurious
- Comfortable
- Elegant
- Natural
- Peaceful
- Clean
- Adventurous
- Safari Camping
- Custom
- Chic
- Eclectic
- Timeless/Classic
- Harmonious with Nature
- Sustainable

Key Things to get across:
- Truly unique pop up experience
- Anywhere lodging & events
- Custom/You design the hotel
- Connect with nature/Deeper natural experience
- Elegant & Comfortable
- Group bonding

I am attaching some very rough renderings that we have done of the tents for inspiration. The tents will include full size beds and all the amenities of a hotel room in nature. I also am including a number of other photos to help you get a better feel for what we do.