harrynguyen92 got their new logo & brand identity pack by running a design contest:
Can you combine the slayer of Minotaur with a Knowledge Engine?
Check out harrynguyen92's Logo & brand identity pack contest…
WayWeaver is a knowledge engine that empowers anyone to learn anything. Traditional search engines are not designed to facilitate online learning. Imagine googling "How to learn machine learning". A traditional search engine like Google will return a list of websites and links that are clustered around the same keywords. Very quickly, the learner will encounter 2 big problems. First, being a complete beginner, the learner does not know the right keywords to search for relevant learning materials. For instance, one cannot expect a beginner to know machine learning keywords such as "reinforcement learning" or "back propagation". Second, the learner does not know the sequence of prerequisites that they need to master in order to progress further. For example, before the learner can pick up concepts such as supervised and unsupervised learning, they need to first know linear algebra, which in turn requires knowledge of vectors and 3D coordinate systems. In short, a traditional search engine is only good for finding "known knowns" and "known unknowns", while the bulk of the knowledge that the learner seeks falls into the category of "unknown unknown". WayWeaver solves this problem by leveraging AI to curate knowledge on the Internet. When the user types in "How to learn machine learning", instead of returning a list of websites, WayWeaver produces a visual knowledge graph describing the learning roadmap that the user can take to achieve their learning objective. At each node in the map, the user can find a list of learning resources that are most relevant to the concept at the node. To better understand how WayWeaver works, please visit: https://wayweaver.com/ WayWeaver’s mission is to weave together the world’s knowledge and technologies to pave the way for your dreams. Through its knowledge engine, the company aims to democratize education by making the knowledge and wisdom embedded in the web accessible to everyone.
The company’s name, WayWeaver, was inspired by the ancient Greek myth of Ariad and Theseus: after Theseus slayed the Minotaur, it was Ariadne’s red thread that enabled him to weave his way out of the Labyrinth. Ariadne’s thread therefore serves as an elegant metaphor for WayWeaver’s mission: to guide users in their search for answers and knowledge, or even to help them find and tackle the problems of the world. The red thread also inspired the UI design of the knowledge maps generated by the knowledge engine: the links connecting the concepts in the maps are red so that they resemble Ariadne’s thread. Red is also chosen to be the primary color of the company’s logo. First, red symbolizes passion, ambition, and risk-taking, which characterize self-learners who are driven to pursue their dreams against all odds. Second, blue has been overused by so many technology companies that it has become a tired and cliché color. As a result, we have decided to use red in order to stand out from the crowd. Ariadne’s thread also provides the inspiration for WayWeaver’s current logo, which can be seen in the website’s tab when it is opened in a browser. The current logo is a red W that resembles a maze. From this, a few possible ideas for the new logos are: 2 interlocking Ws that together create a maze; 2 interlocking Ws with one resembling a maze and the other resembling a red thread going through the maze. Of course, please feel free to come up with even more creative ideas. You should only treat the myth of Ariadne as a springboard for your imagination, not something that must be included in the logo at all cost. The log may or may not contain the full name WayWeaver. A single W or 2 Ws will do just fine. If you can come up with a memorable letter-free image or design that evokes WayWeaver, that’s even better. Please also note that I'd rather not have the Minotaur in the logo. The title of the contest was only meant to be an attention grabber. If we think of Theseus, Ariadne, and the Minotaur as different roles, then our users play the role of Theseus, the hero or heroine who is on a quest or an adventure, WayWeaver plays the role of Ariadne by providing the guidance and tools needed to complete the quest, and the Minotaur serves as a metaphor for the problems that our users set our to conquer. As such, we don't want to include the Minotaur, a.k.a. the "bad guy", in the logo. Finally, WayWeaver is a B2C company, which means that it sells to consumers, not businesses. As such, it is absolutely critical that the logo is captivating, evocative, and memorable.
Every design category has flexible pricing for all budgets. Logo & brand identity pack starts at $599.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & brand identity pack.
Designers across the globe delivered design magic.
harrynguyen92 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
The design is exactly what I wanted, even if I did not had any idea in the beginning. Gaurldia was very flexible and did every adaptation I was asking for immediately.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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