Title: 'Beyond the Myth of Self Esteem: Finding Fulfilment'
Author: John Smith with Coral Chamberlain
Trim size: 216 x 140 mm
John Smith is highly respected Christian in the secular community (unusual in Australia) for his integrity and advocacy for the poor and disadvantaged. People don’t always agree with everything he says, but they listen to what he has to say (http://gscmc.com/; http://www.concernaustralia.org.au/…php?id=81;.
John Smith has spent his life walking into classrooms and pubs, bookstores and media outlets, down dark and dank alleyways and shiny boardroom corridors, looking and listening. What he’s seen and heard has moved him to compassionate action – as it does now in this book.
Over the past three decades, enticing yet potentially damaging ‘myths’ about self-esteem have become so deeply embedded in pop culture that many accept them as truisms and guides for life. This book exposes these myths and explains their effects on both individuals and societies.
Tracing the self-esteem movement back to its origins, forward to its present manifestations, then to its future ramifications, John exposes this pervasive Western myth for what it is – captivating but vacuous – while mapping a route to freedom. He offers a deeper understanding of self-esteem and personal identity and invites exploration of significant life issues, including spirituality and Christian faith.
The purpose of this book is to provide information and insights that will help release readers from entrenched attitudes fostered by the myth of self-esteem that are limiting their potential to live truly fulfilling lives.
The primary readership is achievement-oriented young adult and middle-aged men and women, Christians and non-Christians, with at least a good high school education or equivalent in Australia, UK and USA. Many readers in this demographic are likely to have grown to adulthood unaware they have been influenced by parenting and teaching approaches, books and advertising that propagate myths of self-esteem. Special interest sub-groups include:
• people suspecting there must be more to life than a successful, comfortable lifestyle
• people who have hit obstacles along their path to success and the good life and are wondering what went wrong
• parents keen to build their children’s self-esteem
• Christians sincerely wanting to live godly lives who have been seduced into adopting ‘myths’ that are inconsistent with this goal
• Christians wanting to understand self-esteem in the context of the call to surrender self to Christ
• Christians seeking a book they can offer their non-Christian friends to encourage them to explore Christian faith
Secondary audiences include socially concerned readers of any demographic and social commentators, youth workers, teachers and other educators, business managers, life coaches, counsellors.
GENERAL GUIDELINES FOR COVER DESIGN
At Acorn, we like to keep an open mind when it comes to the cover design, although I understand that this can come with its own set of problems. But, we would like the cover to:
• be visually appealing
• effective when reduced to a thumbnail image
• stand out on a bookshelf
• avoid images that require payment of copyright fees
• appeal to readers of both sexes
• not too ‘busy’
At Acorn, we value the input of our major booksellers in the design process. Here is their feedback after earlier designs, which they considered unsuitable:
'... I’m wondering if something more contemporary might better sell the title. Self-esteem and self-fulfillment is sought, lived-out and ultimately found wanting in a confusing post?-post-modern urbanized digital age, the here and now, and I wonder if the cover should better reflect that. This would better sell the contemporary relevance of the book as well as raise the books visual shelf appeal.'
After meeting with these booksellers to gauge what they were looking for, we reflected on what self esteem looks like in an age of digital technology. For many, it is tied up with their online presence. People pour a lot of effort into creating their online profile, and feel good about themselves when they receive a large number of ‘Likes’ or notifications.
The following are ideas, but we want to encourage designers to explore other options if they wish:
• universal image of a cell phone – book cover image that is basically a large cell phone with the book’s title and author names - perhaps placed in some coloured squares like in this graphic (http://www.cisco.com/web/ANZ/tomorr…index.html)
• a cell phone screen with text messages in it, containing the book's title in one message (or message bubble) and the authors in another. Or, perhaps, as one block of text on the screen if that is less busy (http://paderonpatric.blogspot.com.au/).