Newsletter design is important because it captures readers’ interest, holds onto it and drives them to interact with the sender further. This could mean replying to the email, clicking the links in the email to read articles or watch videos or taking advantage of a promotion discussed in the newsletter. The best freelance newsletter designers understand the nuances of effective newsletter design and use this expertise to create engaging, engrossing email newsletters for their clients.

illustration of person jumping out of a newsletter holding a trophy
Illustration by OrangeCrush

Working with a designer isn’t the only way to design a newsletter; using a newsletter maker or one of the pre-loaded templates in your word processing program is always an option. But when you do that, you limit yourself to generic templates created to house anybody’s content, rather than a custom design created just for your content.

If you want a truly original newsletter, hire a top freelance newsletter designer. Here, we’ve curated a list of the top 10 freelance newsletter designers on 99designs.

How to get the best newsletter design

You’re probably familiar with the concept of hiring a freelance designer. It’s a great choice when you have a clear vision of your final product.

beautiful modern colorful newsletter design
Newsletter design by Bella

But if you don’t have a clear vision yet and you need some help fleshing out your design ideas, consider hosting a newsletter design contest instead.

With a design contest, you start by writing a brief that outlines what you’re looking for in a newsletter design. This can include anything you want the designers to keep in mind, like your brand’s color palette and font preferences as well as design choices like the number of sections to include and how to separate them.

Then, designers from around the world submit design concepts based on what you’ve included in your brief. You choose a few finalists and provide feedback, then from the revised finalist designs, choose the one that best fits your vision for your newsletter.

Learn more about newsletter design contests –>

And like we said earlier, if you already have a clear idea of what you need in a newsletter and you’re ready to go straight to that professional design, hiring a designer directly is a great choice!

The 10 best freelance newsletter designers to hire in 2020

  1. 1
    • Landing page design
    • Web page design
    • Brochure
    • Email
    • Postcard, flyer or print
    • PowerPoint template
    • Other design
    • Logo design
    • Infographic
    • Product packaging
    • Banner ad
    • Social media page
    • Poster
    • Other business or advertising
    • App design
    • Menu
    • Character or mascot
  2. 2
    • Email
    • Landing page design
    • Web page design
    • PowerPoint template
    • Banner ad
    • Other web or app design
    • Postcard, flyer or print
    • Other business or advertising
    • Brochure
    • Poster
    • Other design
    • Illustration or graphics
    • Book cover
    • WordPress theme design
    • Facebook cover
    • Other book or magazine
    • Infographic
    • Character or mascot
    • Card or invitation
  3. 3
    • Email
    • Landing page design
    • Postcard, flyer or print
    • Web page design
    • Other business or advertising
    • Logo design
    • Signage
    • Product label
    • Banner ad
    • PowerPoint template
    • Other web or app design
    • Illustration or graphics
    • Business card
    • WordPress theme design
    • Social media page
    • Other design
    • App design
    • Infographic
    • Icon or button
    • Facebook cover

How did we choose these as the top newsletter designers?

Newsletter design is important to get just right because with a newsletter, you have two goals:

  1. Get recipients to open the newsletter
  2. Get recipients to click through the links inside to access your content

An enticing subject line gets a newsletter opened, then it’s all on a snazzy design to get readers to click through. To guarantee our picks are designers who deliver the clicks, we carefully considered the following:

1. Design quality

When a designer joins the 99designs platform, an expert from our team examines their portfolio and considers the following about their work:

  • Conceptual thought
  • Technical execution
  • Knowledge of design principles

Then, they assign the designer one of three levels:

  • Top level
  • Mid level
  • Entry level

Checking a designer’s level is easy. It’s displayed right under the designer’s name on their portfolio, so you can quickly see whether the designer you’re considering is a pro or just starting out. When we chose our top 10 newsletter designers to hire, we only chose top level designers.

purple and white onboarding email
Newsletter design by SFicu
green, gray and white local directory newsletter
Newsletter design by shijuortiz
flat design welcome email
Newsletter design by Silviab1

2. Newsletter design experience

A newsletter isn’t just an email. It’s a specialized kind of email that requires a specialized kind of design. When we chose our top 10 picks for the best newsletter designers to hire in 2020, we specifically chose designers who have ample experience creating great-looking, reader-converting email newsletters.

3. Professionalism

The last piece of the puzzle is professionalism. Even if a designer has amazing skills, working with them is going to be tough if professionalism isn’t one of those skills. When we made our top 10 newsletter designer picks, we considered previous customer experiences and chose 10 who had track records of responding promptly, communicating easily and generally, making the process of getting newsletter designs easy and enjoyable for their clients.

Are you ready to hire an amazing freelance newsletter designer?

With a great newsletter design, you’ll build stronger relationships with the people on your email list. In turn, that will lead to more clicks…which become more views, more shares, more follows, more subscriptions and if you’re offering something for sale, more sales. If our top 10 picks weren’t what you had in mind for the ideal newsletter designer, search our platform to find your perfect match.

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