We want some slick display banners to promote our website and want you to WOW us.
The travel/ travel insurance space is fierce - how can you make our banners stand out from the crowd? Work your magic - we want exciting motions! Think exploding, popping, zooming, not just one boring frame that slowly transitions from left to right. Show us your creative animation skills :)
We don't want to restrict creativity, but here are some ideas below:
#1. Feel free to use the plane zooming around in a clever way.
#2. Travel is fun, and there are so many places to go. Feel free to use some of our other travel destination images (or any others) to make it look exciting.
#3. We have a cool animation with our logo for payment processing. Perhaps the green dot when it drops could expand and then the entire background becomes green with white text.
#4. The holiday destination image provided doesn't have to be used if you think a cleaner design using our solid brand colours would work better.
#5. With a name like Zoom, you could zoom in or out to transition between each frame.
We’ve included quite a few elements, but I’d suggest more is less. Static text but flashing travel images, or animated plane and solid backgrounds rather than trying to incorporate too many elements.
If the design and animation is on the complex side, we could use simpler text so that there isn't too much going on.
Alternative simple text if you need to reduce the number of frames:
TRAVEL INSURANCE is a No Brainer
No Matter Where You Are Zooming To
Original text if design and animation allows:
Rotation 1: ZOOMING ON HOLIDAY?
Rotation 2: GET AWESOME TRAVEL INSURANCE
Rotation 3: NO MATTER WHERE YOU’RE ZOOMING!
Rotation 4: (Zoom logo) GET COVER (button/call to action)
These are the 3 x banner sizes we require:
Leaderboard 728 x 90
Lrec: 336 x 280
Wide skyscraper: 160 x 600
-Ads should be no bigger than 150 KB in file size
-Animated in GIF format