We are about to launch a new product into the video games market and will be running an active social media and display campaign to attract new users. We are looking for a designer who knows how to create eye-catching creative that will motivate response from players of FPS video games like: CounterStrike: Global Offensive, Player Unknown Battlegrounds, or Fortnite.
The banners are intended for generating prospects and not remarketing. Our primary initial market will be players of CounterStrike: Global Offensive, Player Unknown Battlegrounds, and Fortnite. Incorporating one of these games into the design would be accurate and likely higher converting.
Some slogan's we think might help get response (Any game name can be used. Examples inserted for demonstration purposes):
"It's not just the Pros who can make money playing CounterStrike."
"Play Fortnite for real money"
"Why play for skins when you can play for cash?"
"No waiting. No trading. Play PUBG and win real cash."
"Play CounterStrike. Win. Get Paid Real Money. "
This project will includes a small subset of the total media needed which will be discussed as a different project for the top provider.
We would like one of each of the following banners designed:
336 x 280 - Large Rectangle
300 x 250 - Medium Rectangle
728 x 90 - Leaderboard
300 x 600 - Half Page
An ideal design will be a dynamic one that allows for specific portions of the content to be replaced according to the users segment. For example, if we know they are more likely to click based on Fortnite, our DSP would show them that ad-placement...
As with anyone who asks for ad-banners, a key performance indicator will be click-through rate and secondarily sign-up rate. That said, it’s important to communicate the value proposition is possible – that you can win real money playing these games without needing to be a pro-gamer or waiting for a scheduled tournament.