The project is to create a banner advertisement in three sizes: 300x250, 768x90, 160x600. File weight needs to be under 50K. Flash creative is not required, but if submitted the loop animation needs to be under 15 seconds .
Varicose veins and spider veins affect 50% of the US population - and treatment is often easier than people think. Varicose veins just don't effect "old people", they can be anyone!
It is very important that the ads look non-medical, non surgical in nature. Ad positioning should be "cosmetic" in nature, and have a slant towards treatment being a chosen procedure.
"Get the legs you always wanted". = non surgical and is and okay approach
"Laser treatment" = non surgical approach
The clinic offers a "free screening evaluation".
One unique value prop that shoudl come through is Boca Vein Center's the level of experience, 20+ years
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