WebsiteDesigns got their new banner ad by running a design contest:
Design the ultimate email and website category banners for an online retail store.
Check out WebsiteDesigns's Banner ad contest…
Fishpond is an online store owned and operated by Worldfront. There are three websites Fishpond.com.au, Fishpond.co.nz and Fishpond.com. Fishpond has been in operation since 2004 and it sells millions of discounted products online such as books, toys, kitchenware, health products and electrical goods. Below are our websites, so you can see what we do. https://www.worldfront.co/ https://www.fishpond.com.au/ https://www.fishpond.co.nz/ https://www.fishpond.com/ Our target audience is broad because we sell such a wide variety of products. We need to appeal to all genders (55:45 split female to male on average across the sites), we cover a wide age range of 16+ (25-45 year olds make up 45% of our traffic, however relatively even split across all other age ranges), all professions e.g. stay at home parents, blue-collar and white-collar workers, young professionals. Most importantly the target market is driven by price - they want to get the best price for the product with free delivery but they are not too concerned about how long it takes to arrive. We compete on price not speed of delivery.
What's your vision?
For the purposes of this brief, we require one marketing email banner for the category of 'Best Selling Books'. The banner sizes are: Desktop 1200x300px Mobile 600x250px Tablet 926x300px Going forward we require a range of banners to be produced for email marketing and also banners for the website categories. They need to have the same look and feel on both to provide consistency across our digital marketing. They should fit with the existing Fishpond brand including logo, fonts and colours. We do not have an up to date style guide, so if you require anything specific in terms of logos, fonts, colours etc please let me know. You are free to be creative as long as it is in keeping with the branding on our site. We want to move away from the existing banners that we are using, so something fresh, new and creative is required with a premium feel. The website category banners will slot into our current website like - https://www.fishpond.com.au/Arts_Crafts and replace the existing e.g. Arts & Craft banner. I have also included an example below. For the marketing emails there are a variety of different ways the banner can be used and I have included examples below, so you can see what you will be designing for. Our requirements are as follows: Email Marketing Banners Sizes: -Large banner 1200x300px -Product-specific banner 600x250px Categories: Arts & Crafts Baby Bags Beauty Books Electronics Games Health Homeware Jewellery Kitchen Lifestyle Movies & TV Music Pets Shoes Sports & Outdoors Stationery Sunglasses Toys Gift Vouchers From time to time we promote product-specific items, so we would also like a design for a product-specific email banner e.g. jigsaw puzzles, cookbooks or knitting. Website Category Banners Sizes: Desktop 1200x300px Mobile 600x250px Tablet 926x300px Categories: Arts & Crafts Baby Bags Beauty Books Electronics Games Health Homeware Jewellery Kitchen Lifestyle Movies & TV Music Pets Shoes Sports & Outdoors Stationery Sunglasses Toys Gift Vouchers
We would like to work with the successful designer on an ongoing basis, so there may be further projects in the future such as sign up confirmation email, abandoned cart email design, reactivation series etc. Ideally, we would like to work with the same designer e.g. if an agency wins the pitch, we would like to work with one person from the agency. We have had issues in the past when working with an agency and the quality between the designers was not of the same standard.
Every design category has flexible pricing for all budgets. Banner ad starts at $49.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their banner ad.
Designers across the globe delivered design magic.
WebsiteDesigns collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Great design that fits what I was looking for. The designer does a great job of taking feedback and implementing it to create a great final project.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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